SEO Course Outline

Search Engine Optimization SEO Course Outline

INTRODUCTION

  • Course Description
  • Frequently Asked Questions
  • SEO History
  • Benefits
  • SEO Tools
    • Google Analytics
    • Google Search Console
    • Bing Search Console
    • Google Keyword Planner and Related Keywords Research Tools
    • Other SEO Marketing and Website Analysis Tools (Moz, Majestic, Ahrefs)

2. RESEARCH AND ANALYZE

  • Search Engine Ranking and Visibility
  • Websites Analysis
  • Competitor Analysis
  • Keywords Research/Google AdWords
  • Keywords Selection
  • Search Engine Optimization Strategy Analysis
  • SEO Analytics & Reporting

3. ON-PAGE SEO

  • On-page factors
  • Google Algorithm
  • Crawling & Index
  • Low bounce rate tactics
  • Content Optimization

4. OFF-PAGE SEO

  • Links and Link Building

5. LOCAL SEO

6. INTERNATIONAL SEO

7. MOBILE SEO

8. SOCIAL MEDIA OPTIMIZATION

9. REPUTATION BUILDING

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